American Muslims: A Journalist’s Guide to Understanding Islam and Muslims: Last Updated on Tuesday, 19 February 2013 14:09 | | American Muslims: A Journalist’s Guide to Understanding Islam and Muslims : A CAIR Initiative to Promote an Accurate Image of Islam in the Media According to a report by Media Tenor, a research firm that monitors and analyzes media coverage, “Islam is not only the religion that is the most frequently mentioned in television news in the United States, but also a significant share of the coverage is negative.” The report goes on to state that the tone of the media coverage of Islam was negative 40 percent of the time, while statements about Christianity were negative 20 percent of the time. Media Tenor also found that “two-thirds of the television coverage about Islam associates Muslims with extremism.” In response to this report and to the general increase in Islamophobia, CAIR designed an initiative to help enhan...